Oct 31 2016
Black Friday Marketing Tips | WMI Ann D'Adamo

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales.

Filed Under: Media

Womens Flat Sandals Diamante 29955 Slingback Ladies Diamante Toe Dress Strappy Toe Post Shoes Size B07C5W8X69 Parent cd94844
Oct 28 2016

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today, consumers aren't looking for quick fixes to lose weight, they understand that long-term changes to their diet are necessary. Here, we look at the emerging trends in the weight loss industry.

Filed Under: Health & Wellness, Food & Beverage

Oct 26 2016
Womens Flat Sandals Diamante 29955 Slingback Ladies Diamante Toe Dress Strappy Toe Post Shoes Size B07C5W8X69 Parent cd94844

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was spent on pumpkin products, a figure that grew 79% since 2011. But when did American consumers start going crazy for pumpkin? Some attribute the hype surrounding pumpkin spice to the successful marketing of Starbucks’ Pumpkin Spice Latte perhaps inspiring other brands, such as Oreo, M&M, and Eggo, to also jump on the seasonal flavor hayride.

Filed Under: Food & Beverage

Oct 25 2016

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping destination of choice for many Americans. And, for those with Amazon Prime memberships, free two-day shipping adds another hard-to-beat benefit. This holiday season, 94% of consumers say they plan to shop the site for holiday gifts and almost 43% say they will buy most of their gifts on Amazon. Discover why Amazon has become the premier e-commerce shopping site this holiday season and beyond.

Filed Under: Media, Amazon

Oct 24 2016

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social media posts. A new study found that 81% of female consumers say they frequently buy items they’ve seen and shared on social media and at least half of U.S. social media users say they get at least some #giftspiration from posts.

Filed Under: Media, Fashion

Cushion Walk Ladies Lightweight Summer Sandal with Touch Close Bar Strap B071VMC95J ParentDunlop Ladies Women's Summer Folk Round Clip Toe Sandals Beach Flip Flops Flat Elastic T-Strap Post Thong Sandals... B07B6P8X14 Parent , Zaxy Women’s Glaze Sandal Bow T-Bar B0749RZMNL Parent , Rock on Styles Ladies Wedding Bridal Diamante Ivory Satin Low Mid Heel Sandals Shoes-003 B01MT2LSQC ParentCushion Walk Open Toe Lightweight Sandals Lisa Elasticated Womens B07C44XCLH Parent , Katypeny Women's Cool Rivet Buckle Hollow Slip On Pointed Toe Stiletto High Heel Sandals B017RJCF2M Parent , New Look Women’s Wide Foot Passion 5687123 Open Toe Sandals B07CZ29PCD Parent , Ladies Diamante Block Heel Strap Platform Sandal B07D4HJ2WG ParentMee Shoes Women's Beach Party Buckle High Heel Sandals B07DK8JGTM Parent , Oxygen Footbed Sandal Marseilles Orange B071GG2XLB Parent , New Womens Diamante Mid Kitten Heel Ladies Bridal Wedding Sandals Party Prom UK Size 3-9 B072HSXK8Y ParentWomens Low Block Heel Brogue Shoes Cut Out Open Work Loafers Geek Sandals Chunky Platforms Ladies Girls Size UK... B00T9KOY5Y ParentTan Avarcas Menorquinas Ladies Leather Flat Open Toed Sandal Spanish Summer B07CVZ28W2 ParentGabor Women’s Comfort Sport Open Toe Sandals B0763SW99Y Parent , Artfaerie Women's Kitten Heel Court Shoes D'Orsay Ankle Strap Sandals Pointed Toe Elegant Shoes B07DNB6CD1 Parentkatliu Women's Summer Bohemia Clip Toe Sandals Boho Outdoor Beach Ladies Flip Flops Flat T-Strap Toe Post Thongs... B07BC9MCWD Parent , Fashion Thirsty Womens Ladies Studded Wedge Sandals Strappy Platforms Denim Summer Shoes Size B06XT3H98J Parent , RAZAMAZA Women Fashion Block Heel Sandals B07FH6YJ6Y ParentFALAIDUO Women Summer Peep Toe High Heel Pumps Lady Martin Boots Girls Heel Boots Hollow Fish Mouth Ankle Strap... B07C3W2MJ3 ParentAlexis Leroy Women's Floral Appliques Buckle Ankle Strap Sandals B073ZCYZTP ParentCuteFlats Sandals with Kitten Heel and Open Toe Casual Sandals with Large Size Available B07DVGR1CT Parent , Dunlop Wedge Slingback Toe Post Cushioned Sandals B079TYSWXM ParentTomwell Womens Sandals Summer Sweet Gold Wedge High Heel Fashion Ankle Buckle Party Shoes Stylish Roman Sandals... B07F2ZHC1B Parent , Angkorly Women's Fashion Shoes Sandals - Sneaker Sole - Ankle Strap - Elastic - Thong Wedge 4 cm B07BQDH2KV ParentESSEX GLAM Womens Rivet Buckle Flat Sandals Ladies Open Toe Buckle Gladiator Shoes Size 3-8 B07DRJBXZ2 ParentFashion Thirsty New Womens Ladies Chunky Espadrille Strappy Sandals Flatform Wedge Shoes Size B06VYG1M9Z ParentMiss Image UK Ladies Womens Low Mid Block Heel Ankle Strap Barely There Open Peep Toe Sandals Shoes Size B075WDR9D7 Parent , Skywalker Ladies Diamante Low Heel Strappy Prom Party Wedding Sandals Size 3 to 8 B07FPP7FYH ParentMee Shoes Women's Charm Block High Heel Buckle Sandals B07D3358ZN Parent ,

Oct 21 2016

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each generation, from Boomers to Z, have a different outlook on health. Boomers don’t see themselves as aging—instead, they view themselves as evolving through life, Generation X takes a balanced, pragmatic approach, for Millennials, health and wellness is a lifestyle pursuit that’s inextricably woven into their lives. Finally, for today’s teens, health means more than just healthy eating and exercise, Gen Z takes a 360 view that includes making sure they are getting enough down time and creating balance in their lives. How will this affect the future of health and wellness market? A recent survey asked almost 3,000 women what wellness trends they were most excited about right now and these were their top ten.

Filed Under: Beauty, Health & Wellness

Oct 19 2016

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall traffic, shifts in consumer spending, a sharp increase in e-commerce, and a trend toward value-oriented retailers have left both retailers and brands in a slump. Does this signal the death of the department store? Not yet! 80% of consumers say they still shopped in department stores in the last year.  While that’s down 8% since 2013, the overwhelming majority of shoppers still visit their favorite department stores at least occasionally…but is that enough to save the industry? Here, we explore some of the reasons that consumers walked away from department stores…and how they can win them back.

Click to read more...

Filed Under: Fashion

Oct 17 2016

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands.

Click to read more...

Filed Under: Beauty

Oct 12 2016
Smart Snacking Trends 2016 | WMI Ann D'Adamo

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims.  Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!

Click to read more...

Filed Under: Food & Beverage

Oct 10 2016
Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI Jenna Manula, Director Social Media Marketing

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. 

Click to read more...

Filed Under: Media

Oct 7 2016
Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI Ann D'Adamo

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by 2021. Previous generations may have accepted aging as a natural part of life, but this generation is fighting it every step of the way. They are exercising more, watching their diet, and investing in their health. The so-called “Me Generation” is determined to enjoy this stage to the fullest, so understanding their challenges and perceptions about themselves and aging will give wellness brands the ability to engage them and win their loyalty.

Click to read more...

Filed Under: Health & Wellness

Oct 5 2016
Infographic: How America Celebrates Halloween | WMI Ann D'Adamo
In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to spend almost $7 billion on everything from costumes to confections as they embrace the kooky and spooky spirit of the season. Here, we look at the opportunities for retailers to get their products to magically vanish off store shelves.
Click to read more...

Filed Under: Media

Oct 3 MINITOO Women's Single Strap Tango Dance Shoes Club Wedding Sandals Red UK 2 Parent B07G9Y97BHSkecher Street womens Side Street - Padded Collar Parent B06Y5XJ6KGMonrinda Women Woven Lightweight Elastic Trainers Ladies Breathable Slip On Water Shoes Summer Comfortable Casual... Parent B07D29T9MZZenzzle Womens Running Shoes Colorful cat Pattern Print on for Ladies Outdoor Running Sneakers Parent B07CLDKFKH , PUMA Women's Muse Maia Varsity Peacoat/Metallic Gold 7 B US Parent B078FYMZ2GMINITOO Women's T-Strap Ballroom Latin Salsa Dancing Shoes Black Bridal Wedding Pumps UK 5 Parent B0795TW6FH , Men/Women Caprice 9-25320-29 Womens Booties B072SVNPBG Parent Reliable quality Highly praised and appreciated by the consumer audience Official website , CLARKS Women's Tamitha Flower Boot, Black Leather, 5 M US B01N2SC3RN Parent , Y-H Women's Boots Spring/Fall /Winter Leather Booties/Ladies Thick Heel Martins Boots/Stylish Square Head Heel Booties/Ankle Boots Office & Career Party & Evening,A,34 B07HGST1SG 34|a , BalaMasa Womens Comfort Platform Slip-Resistant Suede Boots ABL09949 B078HPXBMF Parent , Billabong Women’s Over Under Ankle Boot B07864XK9S Parent15 cm black PU leather tie with knee length boots boots B07GTMWYMN Parent , Men's/Women's GRUNLAND Women's Court Shoes B06XHNGF4C Parent Outstanding features Win highly appreciated cheaper , Panama Jack Women’s Julia Basics Open Toe Sandals B01MG5A2WZ Parent , Buffalo Women’s 317-2934 Mirror Pu Ankle Strap Sandals B077PW9J3V Parent , JRenok Women high Heels Shoes Pumps Sexy Point Toe Slip on Wedding Shoes Thick Heel Party Pumps B07GXF1WSR Parent , TAOFFEN Women Fashion strappy platform Ankle Strap Party Stiletto Heel Summer Sandals B072P2PK5Q Parent , Men/Women Melluso Q60203 Sandali Women B07G3B3QB8 Parent elegant Upper material Complete specificationsLoeffler Randall Women’s Taylor (Kid Suede) Slide Sandal B074JNWSHS ParentClarks Women’s Kelda Spring Open Toe Heel Sandals B01K1QL2IG Parent , WANGXIAOLIN Platform High Heel Sandals Sexy Fine Sandals (Size : 39) B07CVZ4WFK ParentCheaney Marianne Ladies Tassel Derby Brogue in Black Grain Leather B076M6QC92 ParentMINITOO Ladies Crystals Ankle Wrap White Satin Bridal Wedding Dress Sandals UK 5 B07BBLTD5H Parent , LIANGXIE Women's High-heeled Sandals New European And American Fashion Color Sexy Roman High-heeled SandalsXIAOQI B07G2T1KN8 Parent , GLTER Women 's Closed-Toe Pumps Ribbon Straight Shoes Ankle straps Sandals Court Shoes B06Y6C1WDJ Parentshoe Women's Sandals Fish Mouth High Heel flip Flop Colorblock Waterproof Platform Fine B07D91136B Parent , LBLX Sandals, Comfortable High Heel Fish Mouth Sandals B07CVT2CWK ParentPodoWell Unisex Adults' Amiral Low-Top Slippers B0743KZYP6 ParentAllhqFashion Women's Soft Material Buckle Closed Toe Low-heels Solid Sandals B01J76ZAUW ParentEllie Shoes Women's M Vanity Platform Sandal B00JEEXP8M Parent , 2016
How A.I. Will Inform The Future of Marketing | WMI Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Click to read more...

Filed Under: Media, Get to Know WMI

Womens Flat Sandals Diamante 29955 Slingback Ladies Diamante Toe Dress Strappy Toe Post Shoes Size B07C5W8X69 Parent cd94844 - www.slopshot-billiards.com

All posts